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Privacy Policy

Editta Privacy Policy

Domain: www.editta.app

Last updated: October 17, 2025

This Privacy Policy describes how the operators of the Editta.app website ("we," "us," or "Editta") collect, use, process, and disclose your personal information, especially the visual content you upload, when you use our image editing service ("the Service"). Editta operates as an AI-powered background remover and image editor.

By accessing or using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information to provide and improve the Editta Service.

A. Personal Account Information

  • Registration Data: Name, email address, and password (encrypted), if you choose to create an account.

  • Payment Data: If you use paid features, payment information is processed through third-party payment processors (like Stripe). Editta does not store sensitive credit card information.

  • Communications: Information you provide in support inquiries or feedback.

B. User-Uploaded Visual Content (CRITICAL)

Due to the nature of our Service (AI background removal and editing), we collect and process the following:

  • Source Images: The original images you upload to the platform for processing.

  • Edited Images: The resulting files generated after our Artificial Intelligence or editing tools have applied the requested changes.

  • Project Data: Metadata, editing configurations, and layer information saved in your projects.

C. Usage and Technology Data

We automatically collect certain diagnostic information:

  • Usage Data: Information about how you interact with the tools (which filters you apply, processing time, saved projects).

  • Device Data: IP address, browser type, operating system, and other technical information used for error diagnosis and compatibility improvement.

  • Cookies and Tracking Technologies: We use cookies to maintain your session and remember your preferences.

2. Use and Processing of Your Information (AI Focus)

We use the collected information for the following purposes:

  • To Provide the Service: To administer your account and use the uploaded images exclusively to perform the actions you request (background removal, editing, effect application).

  • AI Confidentiality: Editta DOES NOT use the images you upload to train our Artificial Intelligence models or for any purpose other than providing you with the requested service, without your explicit and specific consent.

  • Maintenance and Improvement: Analyzing anonymized usage data to optimize application performance and AI tool accuracy.

  • Security: Monitoring the Service to prevent fraud, abuse, or technical issues.

3. Retention and Deletion of Visual Data

Our retention policy is specifically designed to protect your privacy and content:

  • Image Retention:

    • Images associated with active projects are retained as long as you keep those projects saved in your account.

    • User Deletion: If you delete an image or project through the application interface, the content is immediately removed from our active servers and from backups within a period of [Specify a short grace period, e.g., 30 days].

    • Temporary Session Deletion: Images uploaded without logging in or for temporary testing features are automatically deleted from our servers within [Specify a very short period, e.g., 24 hours] after the usage session.

  • Account Deletion: If you request the complete deletion of your account, all associated personal data and content will be removed from our servers and backups within the aforementioned timeframe.

4. Disclosure of Your Information

We only share your personal information in the following situations:

  • Essential Service Providers: We share data with third parties that host our domain, our database, or process payments (e.g., Google Cloud, Stripe). These third parties are contractually obligated to maintain confidentiality.

  • Legal Requirements: If required by law or in response to valid requests by public authorities (e.g., a court order).

5. Contact Us

If you have any questions about this Privacy Policy, the handling of your images, or your privacy rights, you may contact the operators of Editta at:

  • Email: editta.app@gmail.com

  • Domain: www.editta.app